News Release

November 2009

BREAKFAST2LIVE AT NEWTOWN PRIMARY SCHOOL

Pupils at Newtown Primary School in Anne Close, West Bromwich really entered into the spirit of this year’s Feed The Children (UK)’s Breakfast2Live campaign in a big way.  The culmination of their fundraising was on Thursday 25th February when they held an all day Breakfast Event in the Community Learning Centre adjacent to the school. When parents brought their children to school they were invited to a coffee morning and all through the day the various classes visited the centre so that they could be involved.

All the pupils, from the nursery class to 10 year olds, took part.  The event was partly supported by Warburtons Bakery who kindly donated various breakfast items AND Asda Stores, Great Bridge donated a raffle prize. Then as part of the school’s “Extended Services Provision ‘Let’s Get Cooking’ funded by the National Lottery”, parents and children, together with adult helpers, volunteers and a school governor, attended the normal after school session on Wednesday and made tasty snacks to sell. Children who were involved in cooking initiatives all throughout the week also made items for the big day.

In addition to all the cooking, the children sold raffles tickets during Breakfast Week with small prizes, including cuddly toys, for the children to win.

Says Head Teacher Mrs. Karen Jones, "In England we really love our breakfasts. This campaign reallybrings home to us all that elsewhere in the world there are lots of people that may only have one meal a day or may not have eaten for days. From our fundraising we will really be able to help them.

For instance in Africa it costs just 17p to feed a child a day or £5 a month.”

Feed The Children’s regional fundraising manager, Joy Cartwright, says, “It is fantastic how these children have entered into the real spirit of Breakfast2Live campaign. The way the Head Teacher, staff, governors, parents and not least the pupils of Newtown Primary School have taken on board the whole essence of the campaign is wonderful. Breakfast2Live is to encourage people to eat a hearty breakfast and help to save someone’s life at the same time. They have done just that. Well done to everyone.”

During the week Monday 22nd February to Sunday 28th February 2010, cafes, restaurants, schools, colleges, businesses and people at home got involved by staging breakfast events to raise money for the charity’s life saving projects in developing countries and breakfast clubs in this country.

As charity chief executive officer Brian Main explains, "Breakfast is the most important meal of the day and we are asked people to take time out for just one meal to think about the thousands of children who need our help in this country and abroad.  Hopefully by these school children setting an example this year, lots more people will take part in 2011.”

The charity has a number of ideas that people can use:

• You can host a breakfast and invite friends (get items donated and then charge a small fee of say £5.00 per breakfast).
• Restaurants and cafes can donate a small percentage of the price of a special ‘Breakfast2Live’ on the menu to the charity, or have a collection tin on the day and ask for donations to the charity from everyone eating in the restaurant.
• If you have regular coffee mornings, get a batch of cakes or breakfast muffins donated or baked, invite your friends along and if everyone pays about £1.50 for a cup of tea or coffee and a muffin you can raise money that way.

You can also help by donating today...